Clear North moves Tradeshow Survey/Whitepaper Model from Banking to Legal Industry with Equal Success

In one of our very first campaigns in 2005, we developed an idea, with our client Clear North, to create a campaign that drew traffic to a Banking Industry trade show booth in a that would be more dynamic than free pens and chances to win an iPod. We created a survey campaign that pulled people to the Clear North booth to collect their free white paper, to the extent of over 60 new opportunities. In 2006, we transitioned the model to the Legal Industry also with success.

With an EOS strategy wrapped around the front and more importantly the follow up after the event, the goal of truly realizing new leads and prospects from Seminars and Tradeshows is possible. Having qualifying information ahead of the conversation allows meetings at tradeshows and seminars to have greater relevance to your prospects allowing for content to be customized to meet their needs.

Keel Group partners with Business Bridges to provide full service ISOS solutions to the banking industry

Business Bridges and The Keel Group announce a new partnership to create a commercial banking and financial services focused lead generation service.

"It is a great opportunity for banks to leverage our sophisticated data search program criteria based on their perfect prospect profile with cutting edge business development solutions that drive sales" said Business Bridges President, Jim Johnson. Rich Scorza, CEO of The Keel Group concurs; "Business Bridges knowledge of data construction and its uncanny ability to understand the banking industries target prospects blends perfectly with The Keel Group's wealth of integrated Lead Generation and marketing services.”

The firm's announced the partnership in which a program focused on the banking and financial market place will be co-branded as Financial Leads Now.

Keel Group partner TMA-Emarketing launches iBizRadio: State of the art Podcasting development and delivery solution.

Minnetonka based TMA E-marketing is launching a new venture this year; iBizRadio.com. Already established as a leading search engine optimization, pay-per- click advertising, and Internet PR firm. President and founder Lou Del Monte has created a state of the art podcasting studio, for the creation of corporate podcasts as a form of business communication to enhance companies websites and emarketing.

"Podcasts are becoming as prolific as emails, and a natural evolution of the technology relating to the web," says Del Monte, of the vision he has for his new offering. He continues; "Business is just starting to recognize the power of the applications available to add audio messages and marketing to their online presence, it helps to personalize an impersonal medium."

TMA E-marketing plans a full campaign launch around the creation of their updated website, later this Spring.