Full Sails Ahead
The Keel Group's
Integrated Lead Generation Newsletter
September 2006
In This Issue  

Welcome aboard new Partners!  

The Keel Group Chosen as Sales Partner for AngelVision's Impact Movies in the Midwest  

Experience Marketing to the senses...  

About the Keel Group  

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Greetings,

Things have been heating up this Summer, and the Keel Group has many new offerings and partnerehips to share. From our new Podcast Solutions to Channel Partner solutions and more, we have been busy working to make sure we are able to serve the needs of our clients and the Technology Industry as a whole. Thanks for reading!

Rich Scorza & Chris Lower

Podcasts Enhance Invitations to Events, Seminars, & Tradeshows
 
firewall

Clear North Technologies recently added a podcast to an invitation to their Seminar on Firewall and Patch Management Managed Service offering and were pleased to hear the results that 50% percent of those that listened to the podcast also registered to attend the seminar.

With podcast and audio we are able to reintroduce the personality, passion, and enthusiasm of the communicator back into the message. It is an exciting tool that is being combined with different technologies such as emails, electronic newsletters and websites to garner greater results in the campaigns we are adding it to.

The Keel Group launched IT Focus earlier this year. IT Focus is a podcast that features local Marketing and IT Professionals, discussing issues that concern the Software, IT, and High Tech Industry. Feel free to click on the firewall picture to listen to Manny Peterson, Security Practice Manager for Clear North Technologies, discuss the importance of Firewall Management and make the compelling argument to attend their seminar to find out more.


The Keel Group Partners with New Leaf Business Development to Create a Sales Channel Partner Focused Lead Generation Service
 
new leaf logo

New Leaf Business Development and The Keel Group announce a new partnership to create a sales channel partner focused lead generation service. "It is a great opportunity for companies that utilize channel sales partners to leverage their brand and partner network with cutting edge business development solutions that drive sales and build pipelines for their partners" said New Leaf Managing Partner, LeAnn Castillo.

Rich Scorza, CEO of The Keel Group concurs; "New Leaf's knowledge of channel sales solutions and its uncanny ability to create successful partner relationships blends perfectly with The Keel Group's wealth of integrated Lead Generation and Marketing services.

The firm's announced the partnership in which a program focused on the Software, IT, and High Tech marketplace will be co-branded: Partner Pipeline Optimization Program.


The Keel Group Chosen as Sales Partner for AngelVision's Impact Movies in the Midwest
 
AV logo 1

AngelVision Technologies, Inc, of Portland, Oregon, and The Keel Group announce that The Keel Group has been chosen as the Sales Partner for their Impact Movie Marketing Solution. The Impact Movie is an effective new marketing tool that includes a non-invasive, yet persuasive, argument. It spreads this engaging message to many people. It is built upon recent advancements in multimedia technology.

An Impact Movie is a tightly scripted multimedia video that is designed to convey a company’s strongest message possible, using a solution selling model, and is delivered in a 3.5 minute timeframe to increase the times the message is viewed. The Impact Movie can then be utilized in multiple delivery methods of marketing communications from being hosted on a website, to emails, tradeshows, sales presentations, and many more.

"Our Impact Movies are cutting edge marketing communication tools. They are designed to convey your message to your targeted audience in a format that is the most desirable to the prospect, something they can watch,” says Mike Jingozian, AngelVision Founder and President. He continues; “We believe that there is simply no more effective or economical way to get your strongest and most persuasive message possible out to the largest number of people.”

Rich Scorza, CEO of The Keel Group concurs; “Impact Movies are not cute little ‘flash videos’. They are probing messages built upon the AngelVision Solution Selling Model. It helps people understand the problems they currently have and why they need your solutions right now. Its multimedia characteristics ensure that people will listen-to and understand your message. It is a dynamic form of marketing communication that blends perfectly with The Keel Group's wealth of integrated Lead Generation and Marketing services.”

The Keel Group will host virtual web conferences in the Twin Cities to present the solution to the Software, IT, and High Tech marketplace.



For more info:

Chris Lower
The Keel Group


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