Who We Are

KEEL GROUP INC. – PRINCIPALS
Principals and Philosophy

RICHARD M . SCORZA – PRESIDENT & CEO: Rich Scorza has worked extensively in the telecommunications industry for 25 years. He has served on the board of advisors for several private companies. Mr. Scorza has held executive positions within Norstan Communications and Capital Resource Group, LLC . While working at Norstan Communications, where I spent 21 years, I heard a wonderful story delivered by the founder’s son quoting his father. He said simply: “What matters, is not whether the glass is half empty or half full; what matters is the control of the glass. If you have the glass, with faith, you’ll find a way to fill it.” Our “making it full” perspective helps us help our clients. A sale, boiled down, is the conversion of a lead to a relationship. It is a faith-based business. You must have faith in your product, your company and yourself to become successful. But, and sometimes we forget, we also must have faith in the prospect. A good sales person believes that the prospect is capable of making the correct decision given full information and respects the clients understanding of their own challenges.
CHRISTOPHER P. LOWER – EVP OF OPERATIONS: Chris Lower is an award winning Sales Manager & Marketeer, with 16 years in the retail, hospitality and medical-technical device industries. He has been a corporate trainer, designer, and creator of business development programs and marketing campaigns for several firms. He is recognized as a creative and “out of the box” strategist, and is a successful Public Relations and Business Writer as well. While working as a Franchisee Consultant, I learned to empathize with the incredible burden of operations that any business owner or manager must take on. That sometimes they get to the point of sacrificing their own marketing efforts to grow the business that got them to where they are today. I heard the lament over and over that “if only” I could clone myself or find someone with the same passion for my business that I do. That’s where we can help. We’re as passionate about marketing as our clients, and through listening and becoming students of our clients, we are able to match their passion for their business and strive to grow it accordingly. As business owners, we’re also as concerned about our customer’s brand and reputation as well as our own. We recognize the awesome responsibility of trusting a partner with the representation of your brand and business, and therefore we only align ourselves with partners and clients that hold the same high level of values and principles.