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EOS™ - Event Optimization Services - Overview
If there is any question of the effectiveness of your IT and Software Seminars, Tradeshows, or Special Events, then an EOS™ package is for you. By combining integrated lead generation techniques with customer relationship building, prospect nurturing, and follow-up, The Keel Group (TKG) enhances your events with proven methods that deliver measurable results.
The EOS™ can be comprised of any of the following services:
Pre- Event/Tradeshow/Seminar:
| Service | Details |
Consultation
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TKG will assess your current event processes and work with you to establish actionable and measurable event strategies. |
Database Management & Acquisition
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TKG can manage existing databases, procure new lists, and scrub both lists to keep them up to date. Campaigns will be customized to maximize each list’s specific value. |
Invitation & RSVP Attendance Campaigns
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TKG will work create campaigns to drive attendance to your event/seminar, or to drive more traffic to your tradeshow booth. |
Survey & Market Research Campaign
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TKG partners with our clients to develop relevant and insightful market research surveys. Results are then developed into white papers that can be used to draw greater interest and attendance. |
Collateral Development
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TKG will work with our clients to better leverage their existing collateral or create appropriate new collateral to continue to touch prospects and customers. |
Public Relations Integration
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TKG maximizes awareness of your event by integrating event announcements and news releases with your overall event strategy. |
At Event/Tradeshow/Seminar:
| Service | Details |
Presentation Coaching
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TKG will work to make sure your event is optimized and effective. |
Event Activities
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TKG has creative solutions to help drive traffic to your tradeshow booth and at all events TKG can design activities that capture the audience’s interest at the event. |
Post Event/Tradeshow/Seminar:
| Service | Details |
Presentation Coaching
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TKG will work to make sure your event is optimized and effective. |
Event Activities
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TKG has creative solutions to help drive traffic to your tradeshow booth and at all events TKG can design activities that capture the audience’s interest at the event. |
About The Keel Group Inc
Founded in 2004 The Keel Group Inc is a full service integrated lead generation firm specializing in mid to large size IT and Software companies. Their three primary offerings: Web Marketing Optimization Services (WMOS ™), Event Optimization Services (EOS ™), & Inside Sales Optimization Services (ISOS™) provide full-cycle turnkey lead development solutions.
Contact:
Christopher Lower – EVP of Operations
612-227-4863
clower@keelgroup.com
| © Copyright 2006. The Keel Group, Inc. | 
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