Impact Movie Optimization Services – From The Keel Group & Angel Vision

Do you currently desire to develop or already utilize rich media (webcasts, flash movies, streaming video) on your website or in your campaigns?  Are you able to utilize your rich media throughout all of your marketing and sales efforts?  Then an Impact Movie might be the solution you are looking for.

An Impact Movie combines narration with moving text, graphics and photography to form a powerful message that gets people to understand the value of your services. It is an effective new marketing tool that includes a non-invasive, yet persuasive, argument. It spreads this engaging message to many people. It is built upon recent advancements in multimedia technology.  It includes a short message (usually 3.5 minutes long) that tells your story in a subtle and powerful way.
The Keel Group has partnered with Angel Vision to represent Impact Movies.  We have created solution packages as well that fully integrate an impact movie into all of your sales and marketing communications and campaigns.  Our belief that an Impact Movie is an excellent showcase of your brand, products, and messages, goes hand in hand with the belief that you have to deliver it to your audience.

Impact Movies are both versatile and effective. They can be modified in terms of messaging or technical applications.  The following are ways The Keel Group can integrate an Impact Movie into your sales and marketing campaigns:

An example of uses for Impact Movies:

Delivering Your Message: Applications of Your Message:
  • Complement Telemarketing
  • Use with Emails
  • Sales Visits (Field Sales)
  • Use with Direct Mail
  • Trade Shows
  • Banner Advertising
  • Develop Partnerships
  • Give to Distributors
  • Include with All Products
  • Promote with Novelty Items

 
  • Sell to both New Customers and Existing Ones
  • Sell to All Departments and Divisions
  • Create a Referral Network
  • Sell into Foreign Markets
  • Educate your Marketplace
  • Recruit Distributors and Sales Agents
  • Explain Terms or Policies or Conduct Market Research
  • Announce a Product Launch or Special Offers
  • Invitation to an Online Presentation or Appointment
  • Training of all Kinds

How The Keel Group Integrates Impact Movies in your Campaigns:

Campaign: Integration:

Telemarketing

 

 Use them with Cold Calling to turbo-charge your success. Rather than trying to get to someone on the phone, and trying to get them to listen to a salesman, just leave them a friendly voice-message encouraging them to watch your Impact Movie.
Emails

Include a link in your email. Email it to prospects, customers, partners or anyone else who you want to hear and understand your sales message.
Distributors First… create ONE movie with a message directed towards resellers to DEVELOP a distribution channel. Then… create ANOTHER Impact Movie to give to your new dealers to use for themselves.
Ad Words Most search engines provide a sponsored links section. Google ad words are the most popular. You pay a small amount for each click through to your Impact Movie.
Partners

You want to form relationships with business partners, suppliers and customers. The problem has always been that partners:
1. Don’t understand the benefits of your solutions,
2. Don’t invest in the time necessary to promote your solutions effectively.
Now, you can just have your business partners email your Impact Movie to their contacts for a thank you or small incentive.
Sales Visits

Kick-off your sales visits and customer meetings with a powerful and consistent sales message. This will be far more effective than speaking to a few PowerPoint slides.
Website

Even the best looking websites are not going to get people to understand your message. You need to be proactive and get your message out to people in a way that’s easy for them to watch and understand. Therefore, have your Impact Movie play automatically when anyone visits your website.
CDs Copy it to CDs -- distribute them at trade shows, include them in direct mail. The cost of producing the content for a CD is typically 2 to 3 times more than for one Impact Movie. Therefore, if you’re spending the money anyway, why not use your movie as much as you can?
Kiosks / Lobbies Play your Impact Movie in kiosks (at trade shows), on monitors (in your office lobby).
Email Signature

Add a link to your Impact Movie in your email signature. With one easy setup, you can include your new Impact Movie in every email you send out.
Trade Shows Impact Movies are very effective at trade shows. In just three minutes, every casual “passerby” (people who are afraid to approach your booth because of the perception of a high-pressure salesman) will hear and understand (a) their OWN pain, and (b) YOUR benefits.

About The Keel Group Inc

Founded in 2004 The Keel Group Inc is a full service integrated lead generation firm specializing in mid to large size IT and Software companies.  Their three primary offerings: Web Marketing Optimization Services (WMOS ™), Event Optimization Services (EOS ™), & Inside Sales Optimization Services (ISOS™) provide full-cycle turnkey lead development solutions.

Contact:

Christopher Lower – EVP of Operations
612-227-4863
clower@keelgroup.com

 
© Copyright 2006. The Keel Group, Inc.
image1