ISOS™ - Inside Sales Optimization Services - Overview

If you are an IT or Software Company that is considering creating an in-house lead generation solution; or possibly improving the effectiveness and expand the scope of your Inside Sales team, or if outsourcing lead generation is an option, then an ISOS™ package is for you.  By leveraging The Keel Group’s (TKG) innovative and integrated lead generation experience, we have the resources necessary to:

  • Ramp up or supplement an existing team
  • Design and implement a start-up Inside Sales organization
  • Deliver a completely outsourced lead generation solution

 

The ISOS™ can be comprised of any of the following services:

For all solutions:

Service Details

Consultation

  • Strategy Planning
  • Metric/Performance Development
  • Compelling Offer Creation
  • Scripting Development
  • Determination of Differentiators
 TKG will assess your current sales processes and work with you to establish actionable and measurable improvements, from clarifying your company’s messaging to script creation.

Database Management & Acquisition

  • Installed Customer Lists
  • Proprietary Contact Lists
  • Purchased External Prospect List
 TKG can manage existing databases, procure new lists, and scrub both lists to keep them up to date.  Campaigns will be customized to maximize each list’s specific value.

Voice Of Customer (VOC) Campaign

  • Customer Interviews
  • Results Review and Action Plan
 TKG will conduct interviews with your best, current, and non-engaged clients to determine positioning, feedback, customer perception, and clarity of message.

Training & Coaching

  • Inside Sales Training
  • Telemarketing Training & Coaching
 TKG will train and coach your existing team or will coach and train all sourced teleprofessionals.

Sourcing & Hiring

  • Sourcing, Recruiting of Experienced Inside Sales People
  • Hiring of Temporary or Full time Inside Sales People.
 TKG can draw from its pool of pre-sourced inside sales specialists, or source from the outside based on needs and position requirements.

For Existing Inside Sales Team Support:

Service Details

Campaign Design & Management

  • Collateral Management
  • Results & Tracking
  • Advanced Sales Training

 

 TKG can design and manage integrated lead generation campaigns comprised from any of the following best practices: direct mail, email, telemarketing, webcasts, and events.

For Keel Group Created Inside Sales Teams:

Service Details

Creation Of Lead Management Center

 

 TKG will create a complete turnkey inside sales solution that can be housed onsite, or outsourced.
Outsourced Inside Sales Solutions TKG can source campaigns at outsourced locations inside the United States and Internationally, expanding reach and controlling costs.

Thank you Marketing

  • Relationship building
  • Loyalty building
  • Customer Service and Retention
 TKG has creative solutions to help build and maintain close relationships with your prospects.

About The Keel Group Inc

Founded in 2004 The Keel Group Inc is a full service integrated lead generation firm specializing in mid to large size IT and Software companies.  Their three primary offerings: Web Marketing Optimization Services (WMOS ™), Event Optimization Services (EOS ™), & Inside Sales Optimization Services (ISOS™) provide full-cycle turnkey lead development solutions.

Contact:

Christopher Lower – EVP of Operations
612-227-4863
clower@keelgroup.com

 
© Copyright 2006. The Keel Group, Inc.
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