Keel Group - WMOS

WMOS™ - Web Marketing Optimization Services - Overview

Is your web marketing strategy performing to your level of expectations? Are you getting the desired results from Search Engine Optimization (SEO) and Pay-per-click Advertising (PPC)? Do you need help designing and implementing a web marketing strategy for your IT or Software company? Then a Web Marketing Optimization Services (WMOS™) is for you.

Working with your present positioning and focused on sales lead conversion The Keel Group (TKG) will systematically review your strategy. Expert in full cycle sales for the IT marketplace, TKG leverages its business experience and web marketing partnerships to develop, design and deliver web based integrated solutions that feed the sales process.

A WMOS™ package can be comprised of any of the following services:

Web Marketing Optimization Services:

Service	Details
Consultation Provide Strategic Direction Competitive Research & Analysis Keyword Research and Analysis Quantify Results & Refine the Marketing Approach Recommend/Coordinate Third Party Providers as Needed	TKG and Partners will assess your current webmarketing practices and work with you to establish actionable and measurable improvements to integrate your web presence with your overall sales strategies.
Search Engine Optimization Link Strategy Increase Web Visibility Content Creation for Optimization Natural Site Positioning - Lowering Pay-per-click Advertising Costs	TKG’s solution will enhance your website’s natural performance and rankings in the most popular and effective search engines. Done regularly, this will increase your web visibility and keep you at this higher visibility level.
Pay-per-click Advertising Word Development ROI Based Degree of Control– Position, Budget, Timing, Region, Country, Results Tracking Pay for Results only	Strategically and ROI based – you pay only for the traffic that clicks on your links. Combined with Search Engine Optimization it creates the best methodology for establishing a greater and more effective web presence.
Outsourced Services Daily Attention Work as an Extension of the Marketing Department Provide Strategic Direction Provide Highest Level of Implementation Expertise Work on an ongoing basis, not a “one shot” fix	TKG’s solution runs 24/7 behind the scenes, keeping you up to date allowing you to focus your energies elsewhere.
Internet Public Relations Broad Reach Specific Audiences Can Be Targeted Pay for Results Manage Daily Spending Limits. Press Releases are Search Engine Optimized Visibility Reporting – Views, Media Pickups, Prints, Forwards, Search Engine Visibility Cost Effective Pay for Performance Advertising Media	Combined with Traditional PR methods, this offers a most effective way to get your company’s news out to your targeted audience.
International Internet marketing International and/or Multilingual Internet Marketing Natural Search Engine Positioning Pay-per-click Advertising Internet Public Relations	Growth without boundaries. TKG’s solution allows you to be a global player by positioning you in new markets worldwide.

About The Keel Group Inc

Founded in 2004 The Keel Group Inc is a full service integrated lead generation firm specializing in mid to large size IT and Software companies. Their three primary offerings: Web Marketing Optimization Services (WMOS ™), Event Optimization Services (EOS ™), & Inside Sales Optimization Services (ISOS™) provide full-cycle turnkey lead development solutions.

Contact:

Christopher Lower – EVP of Operations
612-227-4863
clower@keelgroup.com