For Immediate Release

The Keel Group Offers Podcast Marketing Solutions

Minneapolis, MN – July 17, 2006 – The Keel Group Inc announces the launch of new podcast marketing solutions as part of their Web Marketing Optimization Services (WMOS) ™. These solutions run the full spectrum, from full service podcast and audio productions: both in studio and onsite, to integrating the delivery of the podcasts and audio into targeted marketing and lead generation campaigns.

Podcasts and audio can be developed from a wide spectrum of any company’s material, and can include everything from CEO messages, training, presentations, awards, interviews, investor announcements, press releases, and invitations. Longer presentations, discussions, or speeches can be broken down into more targeted materials or designed around specific messages. The podcast and audio solutions will be offered as a stand alone service or can be bundled with The Keel Group’s existing services such as; telesales, email, webinar, webcasts, web, optimization, and event and Tradeshow marketing.

Executive Vice President Christopher Lower discussed the reason for the creation of the offering and early success of the tool: “The internet and email have become the standard for business communications today, but it has come at a cost of making such communications impersonal. With podcast and audio we are able to reintroduce the personality, passion, and enthusiasm of the communicator back into the message. It is an exciting tool that is being combined with different technologies such as emails, electronic newsletters and websites to garner greater results in the campaigns we are adding it to. For example, when added to recent Event Marketing campaigns, 50% of the invitees that listened to the podcast registered to attend the event it was announcing.”

The Keel Group is a Lead Generation and Marketing Firm that works with companies in the IT, Software, and High Tech Industries. They specialize in integrating multiple technologies (email, telesales, podcasts, webcasts, RSS, etc.) into Sales and Lead Generation efforts, specifically in the following areas: Web Marketing and Web Optimization, Event and Tradeshow marketing, and Inside Sales.

For more information contact:

Christopher Lower
EVP of Operations
The Keel Group Inc
5835 Dunkirk Lane N
Plymouth, MN 55446
www.keelgroup.com
612-227-4863

Back To Podcast Solutions