Keel Group - Podcast Solutions Overview

Podcast Solutions

Do you desire more dynamic marketing collateral? Do you feel that your Business and Marketing Communications have become too impersonal? Do you wish to leverage the power of your experts? Then a Podcast Solution Service is for you.

What is a Podcast?
A podcast is a digital recording of an audio broadcast or similar program, made available on the Internet for downloading to a personal audio player. The popularity of Apple’s I-Pod personal audio player lent to the development of the name for content becoming “podcast”.

What can become a Podcast?
Podcasts and audio can be developed from a wide spectrum of any company’s material, and can include everything from CEO messages, training, presentations, awards, interviews, investor announcements, press releases, and invitations. Longer presentations, discussions, or speeches can be broken down into more targeted materials or designed around specific messages.

How can a Podcast help my Marketing?
With podcast and audio we are able to reintroduce the personality, passion, and enthusiasm of the communicator back into the message. It is an exciting tool that is being combined with different technologies such as emails, electronic newsletters and websites to garner greater results in the campaigns we are adding it to. For example, when added to recent Event Marketing campaigns, 50% of the invitees that listened to the podcast registered to attend the event it was announcing.

What is involved in creating the Podcast?
A podcast starts with the scripting or creation of the material to be included as content. If you already have the presentation or content prepared, then only some minor preparation might be required to have the material ready for recording. Your involvement will then be limited to the ensuing recording time for your delivery of the content. This can be done onsite, via teleconference, or in studio, depending on the material and your desires. Production time includes setting up the equipment (unless recording is being done in studio), recording, editing, and finally formatting the podcast for where it will be hosted. The hosting can be done directly on your company’s website, or, if the material is of considerable length, a third party hosting site can be sourced to ensure proper bandwidth for downloading capabilities. Typically all podcasts can be completed from start to finish in 72 hours.

Why use a Keel Group Podcast Solution?
Our industry expertise and our ability to integrate the podcasts into your existing marketing campaigns and communications are unsurpassed. We utilize the industries best technicians and best of breed partners. Our concern for any solution we offer you is that it provides value to you and delivers on ROI.

How are The Keel Group’s Podcast Solutions Priced?

The podcast and audio solutions will be offered as a stand alone service or can be bundled with The Keel Group’s (TKG) existing services such as; telesales, email, webinar, webcasts, web, optimization, and event and Tradeshow marketing. We have developed the best value pricing for the most cutting edge podcast technology available.

The Keel Group’s Podcast Solution package is comprised of the following services:

Podcast Solutions:

Services Description	Applications & Benefits
Announcement Typically one to five minutes in length. Generally personal introduction may include quick interview. Developed at the customer site or alternately can be recorded via teleconference or in studio.*	Simple notifications – allows customers and employees to be kept up to date Brief announcements that can pull prospects into other information sources such as new product white paper or seminar registration.
Professional Interview Typically five to fifteen minutes. Introduction and Q&A are included. Includes scripting support. Developed at the customer site or alternately can be recorded via teleconference or in studio*	Detailed Q&A format that extends your companies professional image. Opportunity to deliver valuable information to clients and prospects.
Expert Discussion Typically thirty minutes Introduction and Q&A are included or Q&A may be replaced my expert presentation only. Includes Q&A support Developed at the customer site or alternately can be recorded via teleconference or in studio*	Longer discussion where detail is important. Often can replace or compliment longer white papers. User friendly as it allows prospects and clients to move around discussion.
Event Typically recording and editing of seminar/presentation 30-60 minutes. Recorded on location All editing included	Creates library of critical information offerings. Can be integrated into other campaigns Develops outlet for company’s experts Powerful information source for clients and prospects.

Also please ask about Video & Vodcasting!

About The Keel Group Inc

Founded in 2004 The Keel Group Inc is a full service integrated lead generation firm specializing in mid to large size IT and Software companies. Their three primary offerings: Web Marketing Optimization Services (WMOS ™), Event Optimization Services (EOS ™), & Inside Sales Optimization Services (ISOS™) provide full-cycle turnkey lead development solutions.

Contact:

Christopher Lower – EVP of Operations
612-227-4863
clower@keelgroup.com